Feb 14, 2018 | By Sarah Housley
Experience Lifestyle & Interiors on WGSN.
Like Minded Projects illustrates how the co-working space concept originating from a shared working unit, has successfully transplanted to food and beverage in the hip area of Fitzroy, Melbourne. Sharing the roof on the city-end of Smith Street are 3 businesses that share the same philosophy on eating healthy, wholesome foods – Ace, Coffee Supreme, and Fred Gets. To reach the light and airy space, follow the wall of greenery created by local talent Alice Sheperd. There, find Ace which is all about cookies and milk that are organic, vegan, gluten and refined sugar free. Next door, following the neon sign, sits Fred Gets, a cafe offering all-day brunch with the same philosophy, however the food on offer is so tasty its hard to believe it’s gluten and dairy free. The menu rotates daily but has staples such as yum tofu, mushroom meatballs, Moroccan pumpkin, and delicious mix and match salads. Fred Gets has also got drinks and sweets covered by collaborating with SUM_T, FINN organic cold-pressed juices, and heavenly chocolates and bars that are guilt-free from Pana. Of course a healthy food experience wouldn’t be complete without a good cup of coffee, whether it’s black, white or filtered from Coffee Supreme.
As a result of the first Like Minded Project’s (LM1) great popularity over the past few months, Elaine So, creator of Fred Gets and instigator of Like Minded Projects, already has her eye on opening LM2 in six months or so. Watch this space. – Maria Mao Cui
41-49 Smith Street
Images courtey of Like Minded Projects
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.