Feb 08, 2017 | By WGSN Insider
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Mega Brands have announced a new partnership with Universal Partnerships & Licensing to launch Despicable Me building sets this December 2014. The construction line is based on the phenomenally successful Despicable Me franchise from Universal pictures and Illumination Entertainment.
Builders will embrace their “inner Minions” with the line’s easy-to-build and fully customizable construction sets that offer mix-and-match features, such as interchangeable accessories.
To launch the line, seven lucky fans will participate in the “#MinionMontage Challenge” on social media. Follow the #MinionMontage action and visit the Mega Bloks Facebook page to see highlights of the fun.
Recently the kidswear team were busy networking at Brand Licensing Europe here in London. Subscribers click here for the full trend analysis report.
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