Meet the fashion influencers who decide what jeans you wear

There’s that monumental scene in The Devil Wears Prada, where Miranda Priestley says ‘you’re wearing the sweater that was selected for you by the people in this room’.

It is a significant moment in fashion, and one that reflects how key influencers help shape what we wear today. When it comes to all things denim, while Instagram stars and celebrities influence our buying choices, it actually goes deeper than that. The denim supply chain is a hugely influential process, covering everything from the idea, to the manufacturing to what ends up in the store.

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This week, at WGSN we’ll be looking at that process in depth. As Denim Director at WGSN, I’m infinitely fascinated with the process, and I see first hand how much work goes into every step of the supply chain.

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That’s why this week I’m headed to Kingpins Amsterdam, one of the biggest denim tradeshows in the world that brings together the world’s best denim mills.  I’ll be there to host a panel on denim, the supply chain and the future of your jeans.

The reason? We’ll be delving into the future trends for denim, specifically what to expect in AW17/18.

The panel? Denim heavyweights and Industry Experts:

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•   Olaf Hussein – Founder/Designer, Olaf Hussein

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•   Tony Tonnaer – Director of Design, Kings of Indigo

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•   Fabio Adami Dalla Val – Head of R&D Wash and Finishing, M&J Group

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•   S.M. Tanvir – Owner, Pacific Jeans Manufacturer

•   Ben Rose – Head Buyer Wholesale EU, Levis

•   Vichai Phromvanich – Owner, Absolute Denim Fabric Mill

What will we be discussing?

Everything from the key length for denim jeans, core silhouettes, the importance of utility and functionality, as well as WGSN sourcing guides and more.

Save the Date: 13 April 2015. Sign up here.

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You’re guaranteed to leave with plenty of insight into how the denim industry works and who the heavy hitters are.



Photo credit: Tim Collins photography.



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