Jun 20, 2017 | By Carlene Thomas Bailey
Big data meets consumer insights. Experience WGSN.
As part of our #WGSNhub activity, we speak to experts across the teams to take a look at their working world during fashion weeks. Kicking off #InsideWGSN is Lizzy Bowring, WGSN’s Head of Catwalks.
As Head of Catwalks, can you tell us about what your work entails, and how it’s used across WGSN’s network?
We cover the catwalks from morning till night – reviewing every show from New York, London, Milan and Paris sent through to us by our photographers in the pit.
The team writes at least 10 reviews per day, which are posted on the WGSN live site and the WGSN blog, making our analysis available to everyone – not just subscribers.
We also send out an average of three trend alerts every day – the best of which is also posted on the blog.
At the end of every fashion week we publish our Best Of report, which is our view on the top noteworthy designers and a few ‘ones to watch’.
Five days later, we publish the City Stylefile, which identifies the key trends to emerge from the catwalks. Trends span colour, print, silhouette, key item and fabric.
What are your main responsibilities during fashion weeks?
To ensure that all show reviews are posted as quickly as possible! I also meet regularly with the content team heads to discuss the new trends within their product categories. I try to attend the shows when I can too.
What shows are you looking particularly forward to this season and why?
I’m particularly looking forward to Alexander Wang, Altuzarra, Marc Jacobs, Stella McCartney, Alexander McQueen, Dior, Chanel, Dries van Noten, Haider Ackerman, Prada, Proenza Schouler, Céline, Chloé and Louis Vuitton as they’re the major influencers for the season.
What trends do you expect to see coming through this season?
History is a key story. It’s a look back to the 1940s, 50s and 70s but with a contemporary twist. Retro influences are taken from iconic pieces such as flared trousers, empire dresses and high-waisted skirts, and all played out in washed impressions of botanical florals in a colour palette of blue hues, sea spray, pool greens and sweet purples shades.
Focus is another key trend, which is sleek and sophisticated. It’s inspired by the fuss free approach of androgyny with a ‘less is more’ idea. Silhouettes are cut and folded in innovative ways. Key items are kept simple with shirt-dresses and soft menswear suitings updated in innovative ways. A ‘whisper’ palette of tinted whites is off set against neutrals, grey, nude, indigo and black.
There is also a bubble of Eastern influences trickling through.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.