May 25, 2018 | By Isabelle Coates
Jun 21, 2017
By Anna Ross
This season’s graduate fashion week has seen a wealth of new talent emerge from fashion schools across the country – we catch up with Central St Martin’s Goom Heo -who’s love for potbellies, car-boots and authentic Asian culture scooped her first prize in the Central St Martin’s BA Final show
Growing up in an on a family-run farm in a small town in the city of Jinju, South Korea, Goom Heo was the first in her area to study abroad; “I’m sure people back home probably don’t even know CSM!” Goom laughs. “I’ve been here in London for five years now before that I was in Springfield, Illinois for a year-or-so- which was also very small – so coming here was so new and exciting when I arrived!”
In fact, it was these eclectic mixes of cultures which inspired Heo for her final collection, which saw her travel to China, Taiwan, Hong Kong, America, Spain and France to study each place’s unique culture. ” I focused particularly on comparing each of their unique ways of living, ways of dressing and their unconscious behaviour on the street,” says Goom. “What I found most interesting was when I saw Asian guys with their t-shirts rolled up in the summer- showing off their fat bellies with no shame! I thought that was really cool – something you don’t see in Western culture at all. Then it was a case of how the cultural characteristics are visually translated into clothing.”
Goom’s collection saw a fierce collection combining tailoring, layering and logomania with looks tens of inches deep in car-booted sports tees; ” I had to go to a car boot every weekend – I think I used like 18, maybe 20 sports tops – I became quite friendly with the seller there in the end!”
Goom speaks of her experience at Central St Martin’s affectionately; ” It’s been amazing! I’m really sad that It’s almost the end. Being surrounded by creative people and creative environment where you can allow yourself to push further and go crazy is the best. And it’s just amazing that you have friends who understands what you do even if some people from outside of uni think it’s crazy shit that no one would wear. The lows is we all need to leave CSM at some point. I wish I could be a student forever.” muses Heo.
Plans for the future? ” I love clothes, I love clothing and I love style, I like the idea of product, but working for a commercial brand at this current time feels very uncreative so I’d love to be able to work for a brand in a commercial way as long as they allow me to have creative freedom.” summarised Goom.
Watch this space….
Want to know more about new designers and one’s to watch? Follow WGSN’s Anna Ross here.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.