Oct 18, 2017 | By WGSN Insider
Experience Lifestyle & Interiors on WGSN.
Feb 08, 2017
By Allyson Rees
For years, residential retail concepts around the world have created curated, aspirational shops that mirror real-life living quarters, from The Apartment by the Line in New York and Los Angeles to Sézane’s Apartment in Paris. But now a new player has entered the market, The Future Perfect (the online design furnishings boutique) pushed this concept forward when it launched Casa Perfect, a shoppable showroom housed in a mid-century private residence in the Hollywood Hills.
“First and foremost, this is my home,” founder David Alhadeff told WGSN. “This is where I live in LA.”
Talk about your live/work balance.
But unlike other “residential retail” concepts, Casa Perfect hasn’t fully replicated a residential environment, rather it uses the home as a tableau for a gallery space. “We work with so many architects and interior designers, so it’s their job to put it all together,” says Alhadeff. Items are curated in a “not too precious way” so that if an item has sold, the space can be flipped easily.
During private appointments, guests can browse four bedrooms filled with never before seen collaborations, including brass hardware from Commune and jewellery designer Lisa Eisner and Commune’s latest bedding collection for Hamburg House. Casa Perfect also features notable works from Lindsey Adelman, Calico Wallpaper, Piet Hein Eek, Kasthall Carpets and Christopher Stuart.
Alhadeff hopes to build on LA’s reputation as a “destination retail” town and is working on a roster of events and collaborations with both the fine art world and various lifestyle brands.
Though it doesn’t subscribe to the perfectly staged look of other residential retail concepts, Casa Perfect exudes the warmth and comfort of a home, thanks to Alhadeff and his team’s hospitality. Guests are offered Moon Juice snacks when they arrive, and Aesop products fill both bathrooms. According to him, these lifestyle offering are deliberate to the store’s residential strategy. “The space changes the way we interact with clients and the way clients interact with us,” he explains. “We’ve already been invited over to client’s houses for drinks and dinner!”
Open by appointment only
Photo Credit: Lauren Coleman
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