Meet Camila Coelho: Brazil’s YouTube Queen
By WGSN Insider

From humble beginnings to the front row at fashion shows, and a dedicated Youtube following, WGSN contributor Camilla Fleury charts the rise of this fashion star.

Mar 24, 2016
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Everyday a new Internet icon is born but few are able to stick around. Camila Coelho is part of the hard-working bloggers who manage to establish a name and keep on growing. From Dior’s beauty counter at Macy’s to the front row at haute couture shows, she accomplished a lot since her first tutorial back in 2010. She’s also part of Fhits, the largest bloggers network in the world founded by fashion empresária Alice Ferraz, based in São Paulo.

If you are not one of Camila’s 4 millions Instagram followers, here are 3 reasons why you should be:

wgsn_camila coelho- blogger -cover

She is relatable

While so many other bloggers reach fame with an aspirational lifestyle, Camila’s success comes a lot from relatability. The videos – most of them tutorials of celebrities’ looks – are still filmed in her Boston home with the help of her husband. She also has a Youtube channel in Portuguese as well as her English speaking site.

She has authentic style

Camila remains true to her roots when it comes to her fashion style. She is a fan of extravagant prints and curve friendly pieces. A true girl from Minas Gerais.

She’s an inspiration for so many

The IT-vlogger has conquered the most resistant of hearts. She was the first Brazilian to reach 1 million followers on Instagram – she now has 4 millions. In 2013, Camila was celebrated on the cover of Glamour Brazil, overtaking heavyweights Helena Bordon, Thassia Naves, Lalá Rudge and Camila Coutinho. And in September 2015, Vogue Brazil registered her experience as front row guest to Dior’s haute couture show, the last signed by Raf Simons. A Cinderella tale since her beauty journey started from Dior’s beauty counter at department store Macy’s, after she moved as a teenager from Brazil to the US.

Like this? Follow Camilla on Instagram here.

WANT MORE: Check out our story with tips from Jefferson Hack and Eva Chen on How to be Cool on Instagram here.

STAY CONNECTED: Find out the latest developments in wearable technology, digital and social media plus what they’ll mean for your business on a daily basis. Join WGSN.

 


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