22 minutes ago | By Sarah Housley
Experience Lifestyle & Interiors on WGSN.
Jan 07, 2011
Susie Bubble, Jane Aldridge from Sea of Shoes and Fashion Toast’s Rumi Neely are essentially household names in the fashion industry at this point, but for NYFW this February, a new crop of bloggers are coming to town. The quickly growing microblogging platform, tumblr announced it will be flying 20 of its top bloggers including Peace, Love, Chanel and sarazucker.com to attend shows at New York’s Fall fashion week.
Known for its image reblogging and its extensive archive of fashion images, tumblr executives have taken notice of their connection, if not inadvertent, to the fashion industry. Their newly-appointed fashion director Rich Tong, formerly of Weardrobe.com, noted that inspiration-based blogging is growing in popularity stating “I’ve never seen a community with such an appetite for content,” says Tong. “They just love looking at photos. If you give them 100, they want 1,000.”
During fashion week in February, make sure to follow all of the action on Tumblr.com/nyfw.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.