Login

Media: Marilyn Minter for Jimmy Choo

zeitgeist_12_23_2010.jpg

American artist Marilyn Minter has given Jimmy Choo’s 15th anniversary line, the Crystal Anniversary Collection, sumptuous treatment in her new series of photographs for the shoemaker.

Crystal is the traditional 15th anniversary gift, and Jimmy Choo co-founder Tamara Mellon employed Minter to do justice to the brand’s version of this classic with the Project Crystal Ad campaign. Minter shot models stomping their crystal-clad heels around in golden puddles, creating rich, energetic imagery that highlights the shoe’s special shine while equaling any of the artist’s previous rich, sexually provocative works. Minter has also collaborated with M.A.C. Cosmetics and recently lent her photos to a series of limited-edition skateboards for New York City’s Supreme.

The Crystal Anniversary Collection features three shoes, including the art deco Ciara, the strappy Marine sandal, and the molded Lucite Niagra.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

Share
Tweet
+1
Share
Pin