Aug 17, 2017 | By Sarah Housley
Experience Lifestyle & Interiors on WGSN.
Jan 19, 2011
Instagram, a social photo-sharing app that allows users to apply art-inspired filters to pictures they take on their iPhone has just surpassed one million registered users.
There are other retro-inspired photo apps out there, but it’s Instagram’s easy-to-use interface, beautiful filters and simplicity that makes it a top download. According to the co-founder of Instagram, Kevin Systrom users are “collectively uploading approximately three photos a second and tens of millions of photos have been shared on the service.”
Instagram gained an edge over competitors because it offered digital shutterbugs a global community in which users could tag, like and share photos. Users can also upload photos quickly to other social networking sites like Foursquare, Facebook and Twitter. For Clive Thompson of Wired Magazine,however, it was the instant “interesting” dynamic that Instagram gave each of his photos that had him hooked. “For me, the really deep appeal of Instagram is more subtle: It changes the way I look at the world around me.”
Instagram is free and available for download on the Iphone.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.