May 12, 2017 | By WGSN Insider
Over the past few weeks, the Meatpacking District in New York City has entered into a fresh perspective. Along 14th street, between 9th and 10th Avenues, two new active shops have popped up that include heavy hitters Lululemon and Patagonia. For starters, it’s always exciting to see any city landscape embrace the active community, but for a neighborhood known for its luxe fashion boutiques and the latest happenings, it’s even more exciting! This validation signifies the ongoing active-city trend that fuses together performance and fashion – while additionally honing in on the trend of urbanites feeling the need to escape the concrete jungle for greener pastures or remain in the city in search of local “active escapes.”
Patagonia store front
Lululemon store front (on a cold and snowy morning!)
We had the chance to stop by both stores and were also invited to Lululemon’s private opening party. Local shop ambassadors and a bevy of the brand’s staff hosted the intimate get together to have a look inside. Just in time for spring, the store’s interiors are filled with on trend bright pastel assortments, yoga mats and key accessories:
Kaitlin Kerns from Lululemon
Patagonia is literately only two stores down from Lululemon and boasts an array of pieces, specifically geared towards the city dweller who is a passionate climber:
With the High Line only a block away along with the Westside Highway’s running and biking lanes, what more could a neighborhood ask for than some of the best active brands in the market to open new stores?! We couldn’t be happier and can’t wait for more to come.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.