Oct 29, 2018 | By Alice Gividen
Get Street Style analysis as a WGSN subscriber
Hey – how’s it going? If you’ve ever been to the Coachella festival you know that you would have to be crazy or drunk – or both – to consider camping out in the desert heat. The venue itself – The Empire Polo Club – is pretty much in the middle of nowhere. Most people get hotel rooms in nearby towns…and then hit a party or two before heading to the festival in the late afternoon and evening. Coachella weekend actually seems more like Winter Music Conference or Art Basel Miami Beach (where the off-site stuff is talked about just as much as the “official” stuff), rather than a typical music festival. There were great parties sponsored by Levis, T-Mobile, Jeremy Scott/Adidas and several others – with most of the crowd being made up of people from L.A. and New York. If you ask me, the kids from Anthem magazine always throw the best Coachella party. This year was all about the Anthem Ranch – a massive ranch house in Indio with a lake and swimming pool, free BBQ, DJ sets from Aeroplane and Cage & Aviary, a super cute crowd…and groves of lemon trees. Rather than describing how much fun this was, I’ll just say that it was the only time I’ve ever seen the fire department called…to an outdoor party. xx eddie
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.