Mar 14, 2018 | By Cassandra Napoli
Request a demo to experience WGSN.
London: Young designers Ed Meadham and Ben Kirchhoff surprised everyone at London Fashion week this season with a complete departure from their usual sleek style; instead they focused on bright color, layers and a long, loose silhouette. And where past collections focused on a single construction trick, such as deconstructed and laced denim or delicately embellished tulle skirts over pants, F/W 10 took on a more global influence tempered by distinctly contemporary twists. The clothes conjured a punky, bohemian traveler; a girl unafraid of mixing animal prints with florals or flat, open-toed sandals with an amalgam of sheer skirts. Once this collection’s riotous creativity is deconstructed, a few distinct key items shake out: the ankle-skimming dresses and skirts popping up on many runways, sleeveless leopard print jackets, cropped cardigans and stacks of bangles. Although their work is not for the faint of heart, Meadham Kirchoff have provided a deep trough of inspiration for Juniors this season, a lesson in layering and texture that will remain influential throughout the year.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.