From September 11 through September 16, Maybelline New York, the official makeup sponsor for New York Fashion Week, partnered with CVS/pharmacy to host a Beauty & Fashion Retreat in New York City. Aiming to bring the Fashion Week experience to the streets, the pop-up event offered free makeovers with professional makeup artists to anyone who walked in. They also hosted meet and greets with beauty pros like Maybelline’s Global Consulting Makeup Artist Charlotte Willer, YouTube makeup gurus Elle and Blair Fowler and editors from Elle and Teen Vogue.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.