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Maybelline launches app for New York fashion week

We love a good fashion and beauty app, but this one is making us makeup obsessives (and multitaskers) do a little happy dance. On the hunt for products off and on duty? Prayers answered: Maybelline New York debuts Makeup Express, an interactive smartphone app designed for the makeup shopper on the go.

Wow features include: Shade Finder (color match foundation in less than 10 seconds), the Beauty Assistant (product information, latest beauty trends, makeup lessons via Maybelline New York Lead Makeup Artist, Grace Lee for easy and a Maybelline GPS store finder), BCKSTG Beauty (watch your favorite Maybelline ads and watch  spokespeople featurettes) and M Interactive (like an in-store price-checker, only better).

Available for iPhone and Android smartphones — and free!

— Glynnis Mapp, Stylesight Beauty Editor

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