Mar 11, 2019 | By Georgie Hyatt
Request a demo to experience WGSN.
Milan: The ’70s and the archive campaign imagery of Angelica Huston photographed at Milan’s Grand Hotel in 1971, appeared to be the inspiration for the Spring Summer collection at Max Mara. Micro florals and mini geos were scattered over blouses, midi skirts, not to mention, knee high boots, sandals, and cloche hats for a disarming head-to-toe look. Larger florals that looked like abstract painterly florals, appeared to resemble a camouflage print. Highlights of the presentation came with a slight military feel, elements of which appeared in cropped elastic waist jackets, pants and skirts – khaki solidified the look. Perfect pieces for the Max Mara woman. – Lizzy Bowring
Silhouette: Elongated ’70s
Key items: Midi dresses / Midi skirts / Blazers / Cropped tailored pants / Blouses / Duster coats / head-to-toe matching suits / Wrap front dresses / Crochet jacket / Bow blouse
Colour: Black / White / Khaki / Mushroom
Print & Pattern: Abstract watercolor florals / Pinstripes / Mini geos / Micro florals /
Materials & knits: Contrast biding / Sheer georgette / Silk crepe / Suede / Peachskin / Lurex
Footwear: Knee high boots / T-strap sandals
Accessories: Cloche hats / Square frame sunglasses / Small shoulder bag
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.