Max Mara



Utilitarian influences met luxe fabrics for relaxed, tailored looks at Max Mara’s S/S 10 show. In shades of khaki, olive and white, the collection was filled reinvented 80s power-dressing silhouettes: pleat front trousers in supple suede or liquid silk were matched with feminine bow blouses — including a skin-exposing lace version — worn open. Double-breasted pea jackets were shown belted or unbelted, and topped everything from PJ-style tap shorts to new, long and languid skirts. A geometric Op art patchwork in camo-colored satins was used for a sweeping bathrobe style coat as well as for slim pencil skirts. A strapless trench-inspired dress was the perfect blend between masculine and feminine.

View Collection Images

View Runway Video

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.