May 23, 2019 | By Alice Gividen
Request a demo to experience WGSN.
Jan 07, 2016
The Bentley Suite of the St. Regis Hotel provided an exquisite backdrop for the collection, echoing an aristocratic attitude.
New York: Cashmere, fishnets and leather evoked the rebellious, younger and edgier side of Max Mara and creative director Ian Griffiths, targeting the need for sophisticated styling of the future customers. Dorothy Parker, Lydia Lunch and Siouxie Sioux, classic New York heroines provided inspiration to spice up the house’s offering of what to wear under its signature coats. The company’s trademark coat came in sumptuous double-face cashmere, wool and a hand-embroidered black version and a remake of the 1981 house standard 10180 cut. Coats were thrown-over leather jackets, fishnet tops, pencil skirts with a pleated peek-a-boo underlay and studded belt. Besides the darker edgier approach the collection displayed multiple true ladylike Max Mara looks. – Christa Kaufmann
Theme: New York heroines with a rebellious attitude
Key Items: Oversized Max Mara signature coat, Fishnet top, Slim column dress, Leather jacket, Pencil skirt, Long line fur jacket, Oversized boxy fur jacket, Wide leg trousers, Clutch coat, Pleated jumpsuit, Long pleated skirts, Bandeau top, Flared trousers, Cape, Long line cardigan, Blazer jacket
Colour: Camel, Black, Rust, Pebble stone grey, Mahagony, Frosted gold, Rustic brown, Light taupe, Golden Olive, Burgundy, Hunter green
Print and Pattern: Geometric blocking, Vintage tapestry
Trims and Materials: Cashmere, Mesh, Knit, Leather, Fur, Wool, Washed silk, Metallic, Double face cashmere, Jaquard, Tweed
Footwear and Accessories: Pointed slingback mules, Ankle boots, Neck scarve, Metal chain bracelet, Studded belt, Shoulder bag, Tote bag
For a full, in-depth daily report on the collections, head to WGSN to subscribe
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.