Apr 11, 2018 | By Jennifer Zhang
Request a demo to experience WGSN.
Milan: Max Mara creative director Ian Griffiths was having a ’90s moment for fall. Long layered silhouettes, fuzzy Kurt Cobain sweaters and plenty of plaid gave the collection its flavor. The Anglo-Scottish theme made perfect references for the conservative label, in sophisticated tailoring and show-stopping coats – all safe bets to please his clientele. – Joanna Manganaro
Key Items: Luxe puffa coats / Collarless coats / Tailored jackets / Oversized sweaters / Below-the-knee skirts
Color: Charcoal / Taupe / Gold / Range of olive greens / Rust / Camel / Navy / Purple / Black
Materials + Trim: Tweed / Lacquered croc / Melange yarns / Furry yarns / Velvet / Patent leather / Shaved fur / Laminated leather
Print + Pattern: Range of plaids and checks
Accessories + Footwear: Aviator sunglasses / Ladylike structured bags / Chelsea boots / Pointy-toe flats
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.