Jun 11, 2018 | By Nick Paget
Request a demo to experience WGSN.
Milan: Max Mara’s heritage is centered on outerwear, a directive which runs throughout the brand’s softer pieces as well via flap pockets, epaulettes and coat dresses. This season the overarching theme was an urban safari, an idea well-suited to the resulting voluminous silk jumpsuits and slouchy camp shirts, though Max Mara’s nod to utility was accompanied by plenty of luxury. Soft suede and sheer organza were deployed for creative hybrids, such as fluid blouson jackets merged with twill blazers and feminine blouses shaped by suiting collars. More literal safari references were not as successful and a handful of wide t-shirts skewed too young, but short sleeved knit cardigans paired with patchworked pencil skirts were a charmingly low-key take on print mixing trends.—Nina Stotler
Silhouette: Slouchy / Oversized / Relaxed / Boxy
Color: Caramel / Dusty blue / Sand / Rust / Khaki / Grey / Chocolate / Olive / Sage / Black
Key Items: Pencil skirts / Slim jersey silk t-shirts / Elongated short sleeved blazers / Deconstructed oversized trench coats / Silk bomber-blazer hybrids / Jumpsuits / Knit cardigans
Materials: Sheer organza / Suede / Washed silk / Stretch jersey / Cable knits / Silk jersey
Print + Pattern: Plaids / Floral / Leopard spots / Stripes / Camouflage
Details + Trim: Epaulettes / Rolled sleeves / Stadium hoods / Padded shoulders / Contrast collars / Wrapping
Accessories + Footwear: Leopard peep-toe booties / Scarves wrapped like headbands / Patchworked weekend bags / Rectangular leopard print sunglasses / Envelope bags / Wide belts
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.