Sep 13, 2019 | By WGSN Insider
Request a demo to experience WGSN.
Milan: Max Mara celebrated its 60th anniversary with a stellar presentation of sporty separates accurately described in the show notes as “pure, linear and athletic.” The brand skewed younger than usual with body conscious pieces such as cropped leggings, sleeveless jackets and hotpants. The palette of cream and pale gold with shots of turquoise was classic Max Mara. Multi-material pieces such as sweaters attached to leather shorts with metal rivets were an innovative take on luxurious minimalism. – Shine Anthony-Dharan
Silhouette: Athletic / Cocoon / Body-con
Color: Camel / Turquoise / White / Nude / Sky / Black / Pale gold / Rust
Key Items: Cropped leggings / Sports jackets / Pencil skirts / Bodysuits
Materials: Leather + Suede / Jersey / Silk, chiffon
Details + Trim: Laser cutting / Rivets / Unfinished hems / Elasticized waists
Accessories + Footwear: Ankle-tied espadrilles / Leather drawstring bags / Nude-colored sunglass frames
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.