Sep 13, 2019 | By Athena Chen
Experience the leading provider of consumer foresight.
Aug 31, 2015
Who doesn’t love colour? It is a key player in visual experiences and decision-making, and – according to a recent study by the Institute of Colour Research – between 62% and 90% of subconscious opinions are based on colour alone.
Plus, a beautiful, gradated succession of tonal hues is an immediate eye-catcher – and we are always on the look for inspiring, colour-themed imagery. That’s why when we happened on graphic designer Matthew Deutscher’s work, we immediately fell in love with it.
Inspired by people and Pantone, the Melbourne-based artist is matching every picture to a Pantone swatch, and has chosen Instagram to display and share how he is progressing through the Colour Bridge book.
The colour-coordinated feed is a visual feast – you get lost scrolling and scrolling through the kaleidoscope, closing in to spot the subtle tone differences.
It is a simple concept, really – colour as the fil rouge running through the exhibited work. Yet it is a beautiful one, and quite poetic as well. Deutscher was quite brilliant in noticing how having a consistent theme through one’s account is key to popularity on social media – and he found his inspiration in tonal colour. The Pantone system was then the must-do reference, as it represents the global “standard language for colour communication”.
His project started only recently, and he affirms to get most of his shots by going for photography walks and being inspired by the area, the people and the light he finds himself surrounded by. We’re sure when you’re surrounded by the breathtaking landscapes around Melbourne, inspiration is not hard to find – and there’s a potential, whopping total amount of 1,313 pictures to be matched to their spot colour.
You can follow Deutscher’s project evolution on his Instagram account. Lifestyle & Interiors is also brimming with inspiration for colour lovers and colour professionals – from colour-related Tumblrs That Inspire to Tonal Styling analysis, and also a Futurist on the impact and the evolution of colour-related choices. Dive into it now – you won’t regret it.
NEED INSPIRATION? WGSN publishes 350 in-depth reports each month. That’s a seriously awe-inspiring amount of inspiration. Join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.