Login

Masters of Style

To coincide with the 150th anniversary of Italy’s unification, London’s Somerset House reveals Masters of Style, bringing together six of Italy’s most influential fashion houses to celebrate the stories behind their country’s fashion.

Looking at pivotal moments from their advertising campaigns, Giorgio Armani, Dolce & Gabbana, Salvatore Ferragamo, Gucci, Missoni and Prada are showcasing a hand-picked selection of images from their rich archives, bringing to life iconic moments of style and offering an insight into the passion and influences behind their work.

Held in association with Peroni Nastro Azzurro, the images reveal defining aspects of each label’s history, and creative journey. Each designer shares personal stories, anecdotes and reflections, as they explain what influences and inspires their individual looks.

“No one is more proud of their country than the Italians,” the exhibition’s curator Colin McDowell told Vogue. “It is the most stylish place in the world. The capital of style always has been and always will be Milan. Italians have a mentality which focuses on craftsmanship and quality.”

McDowell believes the display is unique in finding that the six key designers were willing to share the same exhibition space in the name of their country.

“Everyone said ‘You’ll never get the designers to share a space’, but I think these six celebrating the unification of Italy is more important than disagreements,” McDowell explained.

Masters of Style: Celebrating the Stories behind Italian Fashion
Somerset House WC2R 1LA
Embankment Galleries, South Wing

Through August 14, 2011
Daily from 10am-6pm; until 8pm on Thursdays

Photos: Courtesy of Somerset House

Cassi Bryn Michalik

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

WGSN Insider Bulletin

Request a demo to see WGSN for yourself.

Related Stories

How Away (the modern travel company) is using content to tell its brand story

Dapper Dan on Harlem, Gucci and Fashion's Tech Future

Moxy, Frankfurt East: The latest location for the Millennial-minded chain

Share
Tweet
+1
Share
Pin