Nov 14, 2018 | By Marine Beaufils
Experience the leading provider of consumer foresight.
Jun 19, 2018
Smart mirrors are a major tech direction for retailers at present, but the focus tends to be on features such as augmented reality or providing information. We don’t tend to hear about them being used as payments devices.
However, now MasterCard in the UK has unveiled a changing room that allows shoppers to pay for their items through a mirror.
The mirror, which will roll out in British stores this year, also allows the shopper to choose the lighting and add music to enhance the ‘trying on’ experience.
The payment specialist said that it’s “set to change the future of shopping as we know it.” A bold claim, but there’s no denying that it’s a major step when it comes to in-store technology.
And while stores are often trying to boost dwell time, MasterCard is touting its virtues including the fact that by allowing payment within the changing room, it saves queuing and length of time spent within a store.
So, what’s it actually all about? The company said that it’s “akin to a personal shopper.” The mirror can log size and colour requests, plus recommend items in-store to match what the shopper has already taken into the changing room.
It has developed the mirror with OAK using RFID (radio frequency identification) technology embedded in the hang tags of clothing. The mirror recognises products as they enter the room, creating a virtual shopping basket and a multi-sensory shopping experience.
MasterCard’s head of digital payments, Mike Cowen, said: “Augmented and virtual reality is transforming how we shop. And while high streets are being challenged by the popularity of online shopping, these technologies allow retailers to fight back by giving the public the digital convenience they demand. We are working closely with these brands to deliver new and safer ways to pay to provide a more personal and speedy experience for shoppers.”
Interested in the future of retail? Read WGSN Insight’s Retail Priorities 2018 report here.
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