Marni Launches New Denim Collection for F/W 11

After the success of the collaboration with Current/Elliott last year, Marni will launch their own denim brand for Women and Men this fall.

The new collection takes a different direction to the usual spin-off designer denim projects of obnoxiously “sexy” peel off clothes. The accent for Marni is instead on volume and the constant play of different materials. Denim combines with fabrics, such as wool, mélange felt in check pattern, corduroy or polka dot motifs printed on finished items.

The collection is composed of two silhouettes, tapered and cropped slim fits and regular-to-loose shapes, both in various washes and in the mix of denim and old fabrics. The lookbook is characterized by quirky takes on individual style with baggy, sloppy styling and an overall confidence perfect for their Marni girl. We love it!

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