Oct 18, 2017 | By WGSN Insider
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With the launch of its latest kids collection, celebrated design company Marimekko, famed for its original prints and colors, opens a brand new store in Helsinki, entirely dedicated to the little ones.
Located in Mikonkatu, in the heart of the Finnish capital, the 40 m2 store displays clothes, accessories, toys and interior decoration items for every age – with children and their favorite activities in mind. This location will join the other existing single brand Marimekko stores around Finland, as the only one entirely dedicated to kids.
The childrenswear collection is characterized by the mixing and matching of colorful and fun elements such as fully-coated trousers, dresses, shirts, bodies and raincoats, designed with the aim of, “encouraging the little ones to play and build entire worlds of their own with colours and patterns”.
Along with clothing, the interior decoration line features two essentials from the past, reintroduced as printed fabrics: Rulla and Pepe, designed by Katsuji Wakisaka and Maija Isola respectively, in 1981 and 1972. Printed on pillow covers, duvets, blankets and dish sets, these unmissable must-haves return to add amusement to every moment of a kid’s life.
Opening to the public on February 8th, Marimekko’s new store promises both parents and children an unforgettable experience through colors, patterns and fun!
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