Apr 18, 2018 | By Sandra Halliday
Big data meets consumer insights. Experience WGSN.
The limited edition collection combines Marimekko’s colourfully-patterned designs with Clinique’s everyday beauty essentials at leading department stores, starting online now and in-store from the start of February.
“The prints chosen for the collection represent some of the most recognizable and celebrated Marimekko designs of all time. They capture the craftsmanship behind Marimekko’s art of print making: utilizing overlays of colour and surprising colour combinations to create impactful designs,” said Minna Kemell-Kutvonen, head of Marimekko’s print design.
“This collection captures the quintessential modern aesthetic of Marimekko and the bright vibrancy of Clinique to inspire and empower women by bringing the joy of possibilities to her every day,” added Jane Lauder, Clinique Global Brand president.
The Marimekko and Clinique collection will be launched on Clinique.com January, and in-store at Clinique retailers beginning February.
Want more on the importance of packaging? Read more here.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.