In honor of Maria Sharapova’s new collection for Cole Haan, the brand held a kick-off party, hosted by the fashion savvy tennis pro, in Rockefeller Center’s Channel Gardens. The festivities began at Rockefeller Plaza, with Nick Cohen DJing and hundreds of fans cheering as Sharapova took to the stage to unveil her ad campaign. After introductions, the party moved inside to Cole Haan’s retail store where Sharapova greeted tennis enthusiasts and signed autographs. In-store shopping carried on while everyone sipped champagne and nibbled on cupcakes. Fun fact: it’s no surprise Sharapova is an ambassador for the label seeing as she has a sports contract with NIKE, the owner of Cole Haan.
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