14 hours ago | By Lourdes Linares
Jul 08, 2016
By WGSN Insider
Dior has finally confirmed that that Valentino’s Maria Grazia Chiuri is joining as its new creative chief, after Chiuri announced yesterday that she was leaving Valentino and going “to pursue a new professional experience”.
The announcement means that she will be the first woman to take the helm at Dior, in the luxury label’s 69-year history and she’ll be working alone, as her former design partner Pierpaolo Piccioli is staying put at Valentino and will be solo creative director of that house.
The news came just days after the duo showed their final couture collection in Paris as a team, sending down the runway a couture collection with a sometimes-austere Elizabethan-meets-clerical-influenced offer that wouldn’t have looked out of place as costume designs at Stratford-upon-Avon.
Chiuri had been at Valentino for 17 years, eight of them in the top creative role with Piccioli. It will be interesting to see how she and Piccioli fare as solo creative directors having been a team for a quarter of a century.
Previously they worked together at Fendi for 10 years, later joining Valentino with a brief to boost accessory sales and taking over full creative direction in 2008.
They issued a joint statement today saying their long creative partnership was one “of professional satisfactions” but each would now follow their “artistic path in an individual way.”
Valentino CEO Stefano Sassi said he was looking forward to “a new and exciting phase for the brand under the creative leadership of Pierpaolo Piccioli.”
STAY UP TO DATE: You want the need-to-know news, right? Our journalists deliver a daily curation of the most important industry happenings. Sound good? Join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.