Jun 26, 2018 | By Emma Griffin
With March Madness upon us, the Active Team had to address the adidas adiZero uniforms that have caught the eye of many excited basketball fans. The visually arresting uniforms amplify the school’s colors exclusively for this year’s NCAA tournament, mimicking the energy of this intense month in college basketball. The limited edition print is a subtle camouflage, inspired by teamwork on the court needed for bracket-busting performance.
These event-specific uniforms are 28% lighter than those usually seen on the court, keeping players lighter and faster during this important time of the season. Incorporating the Revolution 30 technology, the adiZero uniforms feature ClimaCool to move and wick sweat to keep players light and cool. Along with unlined shorts and a closer fit ensured by compression base layers, mobility is unhindered during quick plays. And of course we love the subtly aggressive print juxtaposed with the intensified school colors.
We were happy to see that the uniforms are on trend with Active’s Basketball Feature from back in December, the inspiration from natural predators has fueled apparel and footwear this spring.
Best of luck to all of those with still-hopeful brackets! The Active Team will continue to keep our eye on March Madness as the tournament continues. -Calvy Click
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.