Marc Jacobs Gets Fresh

daisyMy recently out of rehab Celebrity Husband has a new perfume, and I’m largely conflicted. It’s not often Marc Jacobs does something I’m not into (although he does have some horrible shoes out there right now) but really, plastic daisies on a perfume bottle? Maybe I’m still smarting from today’s WWD article, where I learned that Marc doesn’t make perfume for ladies aged 25 to 30, just 18 to 24 (the upcoming Daisy) and “thirtysomething and up” (Marc Jacobs and Blush Marc Jacobs). Listen, I’ve used the gardenia heavy signature scent for years and years now, and I’ve only just entered the 25 to 30 year old No Man’s Land of perfume demographics. I really can’t stand this whole idea of “youthful” smells (flowers know no age brackets!), although Daisy does sound lovely, if edible: top notes of wild strawberry, violet leaves and ruby red grapefruit; a heart of violet, jasmine and gardenia (Jacobs’ obvious fav scents), and a drydown of musk, vanilla infusion and white woods (whatever that means). Out in August, Daisy will be available in 1,500 to 1,800 stores (double the distribution of his “more sophisticated” scents), with Bloomie’s getting first dibs and exclusive sales for the first month of release.

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