Mara Hoffman

New York: Brooklyn-based designer Mara Hoffman has amassed a loyal following among creative girls who are charmed by her whimsical sensibility, ethnic-influenced prints, liberal use of color and appreciation of traditional craft techniques. For F/W 13, Hoffman cooked up more of her delicious treats to satiate them. “I wanted to embrace what we do best with this collection and give our girls what they love most—color, prints and wearable yet unique silhouettes,” Hoffman stated in the show notes. A traveling circus of “gypsies, tramps and thieves” was her starting point for this joyous, print-driven collection, which featured kaleidoscopic animal motifs and psychedelic riffs on zebra and leopard in tropical hues, with free-flowing tunics, caftans and long, layered blouses that were unapologetically summery for a fall collection. Attention to detail is what sets Hoffman apart: Here, plenty of metal beadwork, tribal textile-influenced embroidery and neon intarsia knits will keep the magpies flocking back for more.— Natalie Shukur

Silhouette: Flowing / Tunic / Relaxed / Long-line

Color: Black / White / Cognac / Magenta / Midnight blue / Turquoise / Blush pink / Neon pink / Coral / Mango / Poppy red / Sunset orange / Grassy green

Key Items: Quilted bomber jackets / Chiffon blouses / Intarsia knits / Ponchos / Leather separates / Mini dresses / Tunics / Caftans / Flowing floor-length dresses / Slouchy pants / Cardigan coats

Materials: Chiffon / Jersey / Intarsia knits / Leather / Wool houndstooth / Needlepoint wool / Leopard jacquard

Print + Pattern: Caravan Print (intertwined elephants and peacocks in a colorful kaleidoscope) / Phoenix Print (Psychedelic zebra with tiny dots) / Suzani and Trickster Print (inspired by traditional tribal textiles from Central Asia) / Neon Intarsia / Leopard / Hounsdtooth embroidery

Details + Trim: Embroidery / Needlepoint / Quilting / Metal beading / Butterfly sleeves / Wrapped and tied neck scarves

Accessories + Footwear: Stacked silver rings and ear cuffs by Pamela Love / Cutout black suede almond-toe ankle boots with gold toe caps / Tan block-heel almond-toe ankle boots / Leather knee-high almond-toe boots with and without gold toe caps / All shoes by Miista


Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.