Manorexic or Manhero


A NY Daily News article today warned about new waves of manorexia, or men with eating disorders, possibly encouraged by a new batch of store mannequins. The new mannequins have a 35-inch chest and 27 inch waist, as some claim the modern ideal physique for men is shrinking. Before we rush to feed our skinny male friends a sandwich I think it is interesting to note that the average soldier in WWII had a 33.5 inch chest, a 31 inch waist and protected multiple nations in combat; needless to say I don’t think any veteran would take too kindly to being called manorexic. The new mannequins may be cinching in the waist a bit, but after decades of perfectly toned gym bodies, perhaps fashion is ushering a more natural WWII body back into fashion.

To see the full article click Here.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

  • Ellie

    Soldiers were only that skinny because they were on rationing with hours of exercise per day. They were malnourished and nothing about it was ‘natural’. There is no ‘ideal’ body. There is healthy and unhealthy- what that looks like is different for each individual. 35-inch chest on one male is healthy, whilst on another it is dangerous because not all bodies are built the same! We have to stop believing there is ONE ‘perfect’ body type, it’s not logical and not healthily. This article is blatantly irresponsible.