Jul 25, 2017 | By WGSN Insider
Mar 21, 2016
By Petah Marian
Spanish fashion retailer Mango is to cut some of its casualwear prices to make them more accessible for young consumers.
The #NewPrice collection aims to offer a “selection of quality and trend-driven products at affordable prices”, the retailer said in a statement.
The range is set for release in all Mango stores worldwide and online this month.
This is not the first #fastfashion strategy that Mango has released recently, back in December 2015 Mango announced its plans for fortnightly fashion drops, the end of catalogues and a renewed commitment to online.
While in January 2016, Mango announced that reality TV star and model Kendall Jenner would be the face of their new fast fashion brand strategy.
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