The fast fashion retailer reveals its latest campaign and brand strategy. WGSN reports
Spanish fashion retailer Mango is to cut some of its casualwear prices to make them more accessible for young consumers.
The #NewPrice collection aims to offer a “selection of quality and trend-driven products at affordable prices”, the retailer said in a statement.
The range is set for release in all Mango stores worldwide and online this month.
This is not the first #fastfashion strategy that Mango has released recently, back in December 2015 Mango announced its plans for fortnightly fashion drops, the end of catalogues and a renewed commitment to online.
While in January 2016, Mango announced that reality TV star and model Kendall Jenner would be the face of their new fast fashion brand strategy.
STAY UP TO DATE: You want the need-to-know news, right? Our journalists deliver a daily curation of the most important industry happenings. Sound good? Join WGSN.