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Beauty Innovation: This is what your make-up will look like in 2019

The world of make-up is a magical place. Full of bright colours, bold ideas and oodles of confidence-inducing warpaint. It’s fun and carefree, and every season we forecast what look we’ll all be sporting two years from now. The WGSN beauty team travel the globe, attend numerous trade shows, catwalk presentations, and interview the backstage beauty gurus to get an in-depth prediction of the key trends (macro and micro) that will influence the make-up products and looks that consumers will be using in the future and the beauty evolutions that will be taking place.

Subscribers can read the full S/S19 Make-Up Forecast here – encompassing the trends as outlined in the WGSN Vision here – but below we highlight three of the most exciting looks as a teaser for the big reveal. Watch this space.

Common Ground: Luxe Intensity – Eyes 

Mario Testino

This beautiful aqua and lilac combo is a fresh take on an evening eye – with loose powder pigment, that turns to a cream on application, swiped across the lid in a haphazard manner. Dab a little under the eye too, leaving it to fall onto the tops of the cheeks, whilst mavericks will consider spreading it up to the brow bone as well. Really give people something to look at.

In Touch: Sculpted Femme – Lips 

Tush Magazine

Metallic ombre lips in a three-tonal dance are the order of the day. Ripe Maroon, and green and aubergine shimmers combine, dabbed onto the lips with the fingers in a cream paint formula. Create distinct areas of separation, darker in the middle and lighter as you reach the edge, and don’t be afraid to add an extra shot of glitter pigment to the pout. This is all about deeply seductive drama.

Creative Manifesto: Subversive Rebel – Nails 

Unistella

Negative space manis have been all the rage for some time now – but we’re used to seeing them in monochrome colour palettes. For S/S19 jazz it up in a range of pastel hues, from Raw Terracotta to Burlap Green and everything in between. Delicate box shapes with extended arms are complimented by powerful slogans expertly painted onto the nail bed in thin, swirling typeface. A shot of anarchy in an otherwise demure arena.

 

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

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