Maison & Objet 2017: Clean is the new cool

Interiors trade fair Maison & Objet is known for its market influence: this twice-yearly show attracts the great and the good of the design world, and sets many of the trends for the year ahead. While a few seasons ago, brands were expanding from furniture collections to smaller, more giftable desktop and accessories ranges, 2017 sees new product lines focusing on another area of the home entirely: cleaning and laundry.

Tom Dixon

British design brand Tom Dixon has used Maison & Objet to launch a line of washing up liquid, hand washes and hand lotions. Called Washing!, the collection stems from the team’s recent work in hospitality, outfitting hotel bathrooms and spa spaces. “After working on some of the harder, tougher components of lighting and storage, it all felt a bit incomplete without looking at the softer elements. It seemed only natural to start thinking of the lotions and potions of this most cleansing of spaces,” explains Dixon. In addition to toiletries, the company has created a waterproof light that is designed for use in wet environments, and a set of bathroom storage boxes.

Tangent GC


Swedish brand Tangent GC makes natural garment cleaning products, packaged in modern and minimal bottles. The range includes detergent, fabric softener, shoe polish and stain remover, as well as a special edition shirt detergent that is scented to smell like gin & tonic. With TGC100, a line of organic soaps made in France and scented with perfume oils, Tangent GC has also moved into skincare.


Also eyeing the premium clothes market, Hamburg-based brand L’Eaundry has launched a four-edition collection of perfumed laundry detergent, intended for use with delicate, high-quality garments such as cashmere sweaters and lingerie. Available in three perfumer-designed scents – Oriental Olibanum, Asian Ginger Flower and Scandinavian Moss – the liquids contain high doses of perfume oil, and come at suitably premium price points. A gift set containing all three scents is also available, allowing customers to start a ‘scent wardrobe’ for their clothes.

At WGSN, we’ve been tracking the growing trends within the Wellness sector in-depth over the past few years. Read about one of the best shows from Milan Design Week 2016 – which also centred around cleaning and wellness – here.

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