May 17, 2018 | By Erin Rechner
Request a demo to see WGSN for yourself.
Maison Michel has just opened its first temporary store in Paris, located on the storied Rue Cambon.It is positioned just up the street from the headquarters of Chanel, which has owned the French milliner since 1996, when it became one of their 11 Métiers d’Art workshops. The 19 Rue Cambon address is the very first freestanding retail location for the brand, which has boasted a solid revival since Laetitia Crahay took over the reigns as artistic director in 2006, appointed by Monsieur Lagerfeld himself. Originally founded in 1936, the house is known for its trend-driven takes on classic, luxurious styles, as well an array of more whimsical designs such as lace headbands with cat ears and rabbit felt hats. The shop has popped up just in time for the holidays, and is expected to remain open until the end of March 2014. Designed to recreate the feeling of a luxurious Haussmannian apartment, the space features a marble fireplace topped with a gilt mirror, a large zebra skin rug and a range of exotic taxidermied animals from Deyrolle. In addition to the milliner’s seasonal classics, this location offers a selection of limited edition Maison Michel designs, and come January, customers will be able to customize their purchases with an array of embellishments, including plenty of lace, flowers and feathers, as well as their embossed initials. —Cassi Bryn Michalik
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.