Aug 08, 2017 | By Emily Cater
Request a demo to see WGSN for yourself.
On view at the Museo del Traje is La Moda Imposible (Impossible Fashion), a retrospective of the innovation of fashion during the latter half of the century. The ‘50s marked the downfall of haute couture dominance. Street style became prevalent, even appearing in couture, and the youth culture began to have as much influence as the prominent designers of the time. Mary Quant opened her first boutique, Bazaar, in 1955, solidifying this shift in fashion with her sought after mix and match pieces. Years later, Yves Saint Laurent unveiled the iconic “Beat” collection for Dior, made from unconventional materials in an all black color scheme. Then came the Space Age, pioneered by Courrèges, Ungaro, Cardin and Rabanne who incorporated unusual materials like plastic and metal into futuristic ensembles. Fashion then turned punk, headed by Malcolm McLaren and Vivienne Westwood and their boutique Sex (renamed Seditionaries in 1977).
But the most transformative of fashion movements was seen in Italy and its influence of art on fashion. Brands such as Missoni and Fiorucci played with color, while Roberta di Camerino focused on the meaning behind garments. Fashion later spans minimalism in the ‘90s, and then technological influences at the time of the millennium. Comprised of four main categories — Material, Color, Structure, and Message — La Moda Imposible reflects on fashion’s will to reach the unattainable. – Sarah Ryan Hecht
On view through June 16th, 2013 at the Museo del Traje
Avenida Juan de Herrera 2, Madrid 28040
+34 91 550 47 00
Photos courtesy of SOUP Magazine
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.