Madewell 1937 + Shareen Vintage


Above: Gigi Guerra in her East Village home


Above Left to Right: Madewell 1937, Gigi Guerra


Above: Guerra’s vintage shoes


Above: Shareen Vintage

Former Lucky Magazine editor Gigi Guerra is now heading up the marketing department for J Crew’s sister brand Madewell 1937. Guerra’s love of vintage may have been the impetus for Madewell’s upcoming partnership with Shareen Vintage, which is admittedly one of Guerra’s favorite vintage hot spots. Shareen Vintage is not only known for its high taste level, but also its affordability making it a perfect match for the reasonable price point of Madewell. The New York and LA Madewell stores will stock a section of vintage hand picked by Shareen and the Madewell design team. While Shareen has warehouses of vintage on both coasts, it may be worth checking out what her further edited offering at Madewell will be.

For a Refinery 29 interview with Guerra about Madewell, vintage and her unique style click here.

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