Jan 17, 2018 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
Early January saw the renewal opening for Madeira Drive, an independently-owned and operated purist denim retailer located in Düsseldorf, Germany.
Düsseldorf’s newly opened Madeira Drive isn’t exactly your conventional denim store. Located in an old gas station, with a motorcycle workshop in the back of the space, Madeira Drive is a unique amalgam of American automotive industry and authentic denim culture. The space’s interior design and creative direction were managed by store owner Hagen, who used the abandoned space to implement a denim store that reflected his custom chopper obsession and the jeans culture as a whole. The use of recycled materials is prominent within the store’s interior. The flooring, rails, part of the walls, and other features were constructed using reclaimed parts from the garage. The products housed within Madeira Drive reflect the store’s concept, with labels including PACE Jeans, Eat Dust, and Dickies, as well as other motorcycle brands such as West Coast Choppers.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.