Jul 20, 2017 | By Samuel Trotman
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Amsterdam – Dutch denim brand, Denham introduces a new fully bespoke service – the Denham Service Co.
Having tested the waters with their Blue Salad Bar two years ago, Denham is now ready to reveal their unique take on the in-store atelier concept: a bespoke denim service in a space adjacent to its stylish flagship store in downtown Amsterdam. This extends their denim knowledge and craftsmanship to a steadily growing fan base in the Netherlands and abroad. The brand now gives its clientele access to all the denim support required for what should be the long, rewarding journey from quality jean to passionate jean-wearing (think handy services such as leg-shortening, fit alteration, hand-washing and tear-repair). Artisan operations are just beginning to appear on the radar, inspiring renewed interest in fundamental quality and reigniting real appreciation for the joys of long-term denim ownership for a new generation.
The new space is another showcase of founder Jason denham ’s quality denim philosophy, featuring an atelier interior that’s very compatible with the aesthetic of the Denham flagship next door.
The Denham Service Co. is open 7 days a week. 12pm to 6pm Monday and Sunday. 10am to 6pm Tuesday to Saturday. Open until 8pm Thursday.
Prinsengracht 495 . 1016 HR Amsterdam . Netherlands . +33 020 3315039
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