In the early 20th Century, Mario Prada (Miuccia’s grandfather) traveled the world in search of precious materials, exotic leathers and luxurious fabrics, as well as to discover craftsmen for the company’s accessories. The first Prada products (bags, suitcases, gloves, walking sticks, bottles and glasses) were made by Alsatian and Austrian leather artisans, Bohemian crystal-makers, English silversmiths and Italian artisans, making the entire collection truly global. Using Mario’s original approach, the brand’s new “Made in…” project collaborates with many different artisans around the world to produce exclusive styles. A subtly altered label will even indicate the specialized region, like denim from Japan, beautiful textiles from India and wool from Scotland.
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