After numerous culture spoofs on the hit TV series, Mad Men, it’s only natural that Mattel would get into the game with Barbie dolls inspired by the mid-20th Century goodness portrayed on the show. Styled after four of the main characters, the Barbie and Ken dolls are part of a premium-price collectors’ series for adults that Mattel calls the Barbie Fashion Model Collection. Although there have been Barbies and Kens based on other TV series, among them I Love Lucy and The X-Files, the dolls will be the first licensed line for that collection, Mattel says, with a suggested retail price of $74.95 each. Mattel is licensing rights to the characters from Lionsgate, the studio that produces Mad Men for the AMC cable channel. There will be 7,000 to 10,000 copies of each doll, to be sold in specialty stores and on two Web sites, amctv.com and barbiecollector.com.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.