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Macy’s launches alliance with fashion website Nineteenth Amendment

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Macy’s is to collaborate with online fashion tech start-up Nineteenth Amendment on the US department store group’s website.

The exclusive partnership will expose Nineteenth Amendment’s stable of up-and-coming designers to Macy’s millennial shoppers who will have the opportunity to purchase garments made on demand in the US from more than 300 designers worldwide, the retail giant said.

The alliance is the result of Macy’s mentoring of the business as part of the inaugural New York Fashion Tech Lab in 2014, it noted.

Nineteenth Amendment curates a collection of vetted designers and presents their collections in 19-day pre-sales on its own website nineteenthamendment.com.

Once the collections are sold, they are put into production.

“What Nineteenth Amendment provides to independent designers is a risk-free way to come to market,” said Macy’s CEO Terry Lundgren.

“This innovative concept gives customers a made-to-order product and a great shopping experience, while in turn helping new fashion talent find and build an audience, piece by piece. We’re excited to give macys.com customers the opportunity to connect with the design stars of tomorrow while they shop for unique limited-edition apparel.”

“Our mission… is to launch the next massive designer by giving independent talent around the world an inventory-less business model built for the digital age, while helping to grow US manufacturing and giving shoppers a voice in the future of fashion,” added Nineteenth Amendment co-founders Amanda Curtis and Gemma Sole.

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