May 08, 2017 | By Carlene Thomas Bailey
Get more with a WGSN membership. Click for a demo.
American singer/actress Miley Cyrus has been named as the new face for MAC Cosmetics’ Viva Glam campaign.
She Joins the likes of Rihanna, Lady Gaga and Nicki Minaj, who have all represented the Viva Glam charitable cause.
The campaign sees the 21-year-old dressed in a black leotard and posing seductively to the camera.
Set to debut in February 2015, the line-up will include two products: a lipstick and lipgloss both in a hot pink shade.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.