Login

MAC + Rodarte

fob_7_22_2010.jpg

Rodarte and MAC Cosmetics have teamed up to put out a highly-anticipated collection for F/W 2010 based on the label’s runway inspiration of the towns on the Texas/Mexico border. On a road trip from El Paso to Marfa, the sisters were struck by the ethereal landscape and the impoverished factory workers floating to work at dawn in a sleepy, dreamlike state. The collection’s palette is a muted one, made up of pale greys, mauves and taupes. Even for such a creative-based collaboration, it hasn’t been without controversy. People have taken issue with the product names “Frosty Pink Juarez” and “Mint Green Factory,” because Juarez is an impoverished Mexican factory town infamous for crime. The day after concerns were raised, MAC promptly pledged to donate a portion of the proceeds to help those in need in the town. The collection is set to launch September 15.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

Share
Tweet
+1
Share
Pin