Oct 29, 2018 | By Alice Gividen
Request a demo and see WGSN for yourself.
We love fashion collaborations, and this time we are well and truly buzzing with anticipation, eagerly awaiting the drop of Grammy-award winning artist M.I.A. and counter-current diffusion line Versus Versace’s unique 19-piece capsule collection.
“I adore the energy of the street, so when M.I.A. proposed to expose the issue of counterfeit Versace pieces by creating a collaboration inspired by these items, I thought it was an incredible idea,” said Donatella Versace. “The collection represents all that I love of the new Versus Versace: it’s fast, it’s noisy, it’s brazen and it blends the world of music with that of fashion. I can’t wait to see it worn.”
Versace’s trademark motifs, such as the iconic Medusa head, the Greek key and medallions have been mixed with “graphic prints and street energy”, decorating tees, jersey dresses, military jackets and printed jeans for both juniors and young men.
Mark October 16 in your diaries, as this is when the collection will be available online, and in selected stores. Keep an eye out for the accompanying images of M.I.A. and friends wearing the collection around London’s East-end markets, shot by photographer Jaime Martinez.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.