M.I.A. x Versus Versace

M.I.A.’s capsule collection for Versace’s Versus sister line takes inspiration from London’s bootleg culture.

Nov 27, 2013


Musician M.I.A. has joined creative forces with Italian fashion powerhouse Versace to create an exclusive 19-piece capsule collection inspired fake Versace sold on the streets in London. 

Since the departure of Christopher Kane in November 2011, Donatella Versace has been busy revamping the image of Versace‘s punked-up younger sister, Versus.  Earlier this year she tapped London-based designer JW Anderson and French cagoule brand K-Way to create capsule collections for Versus, the first in a series of designer collaborations initiated to reposition the brand.

Following these two successful releases, Donatella recently turned to musician M.I.A. as the latest guest-designer for the brand. The singer sights her inspiration for the collection as being the bootlegs of the Italian label she saw in London markets, which is represented with the accompanying campaign imagery. M.I.A. worked with closely with the Versus team to create the street style inspired line of graphic prints that remixes Versace trademarks like the iconic Versace Medusa head and Greek friezes along with golden medallions with Sanskrit-inspired lettering and glowing lotus flowers.

In an interview with the WWD the 38-year-old Grammy award winner said “When I was contacted by Versace, it seemed a great idea to invert the circle. Versace’s designs have always been copied, now it’s Versace that copies the copies, so those that copy must copy the copies. So this will continue.

The 19-piece collection that includes denim jackets, jeans and a denim parka is now available online. Take a look below at the GIF campaign that represents the counterfeit inspiration from London’s markets.


Subscribe to WGSN

Get more Denim insights as a WGSN subscriber

Related stories

4 photos
Global Trade Show Guide 2017: WGSN Editor Picks

44 sec
Ian Berry Presents: Behind Closed Doors & My Beautiful Laundrette

4 photos
This is how your jeans will look come summer 2018

Khloe Kardashian launches jeans for curvy girls
5 photos
Khloe Kardashian is doing what most womenswear brands don't: catering for curves

3 photos
The Common-Folk: Mixing Japanese tradition with modern design