Jan 08, 2020 | By Nick Paget
Jan 28, 2019
By Nigel Taylor
With sneaker power still in full sprint mode, news that Lyst’s latest project is called Sneaker Intelligence Unit comes as no surprise.
The fashion search platform’s new initiative aims to keep Lyst “ahead of the latest drops, designs and discussions in the community” and supported by “sneaker experts, recruited via a specialist sneaker knowledge task”. And in the $55bn sneaker sector that sees more than 1m shoppers search for a new pair online every month, offering a go-to service that stays ahead of the game could well be a game-changer.
It involves a pretty intensive recruiting system, too. To succeed, applicants have to pass “a challenging online test designed to assess… specialist knowledge of sneaker design, history and culture”.
Candidates therefore “need to achieve a score of 80% or above in order to apply for the role”. The successful ones will then be invited to take part in a follow-up “mastery” stage challenge.
Those who successfully jump those hurdles will be sourced globally and will “contribute personal opinions and fresh perspectives to complement Lyst’s data-driven insights into the sneaker market, with findings compiled into a new series of sneaker industry and community reports”.
The eventual team will be paid a consultancy fee and enjoy “additional benefits” (insider access to global industry meet-ups and launches, and a sneaker allowance fund).
“We’re obsessed with understanding how people shop for fashion,” said Lyst communications director Katy Lubin.
“We use global fashion search, sales and social media data to track the virality of trends and products across the world. Now, we’re looking to supplement our technological insights with the personal opinions of a hyper-informed community of experts. We’re on the hunt for the most passionate sneakerheads from around the world to help us dig deep into this exciting, fast-moving space.”
For more footwear developments, read WGSN’s Big Ideas 2021: Footwear report.
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