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LVMH poaches Apple executive Ian Rogers to head up digital operations

LVMH has poached Ian Rogers, the executive who spearheaded the launch of Apple’s new music streaming service, to lead its digital operations.

Rogers was in charge of the radio portion of Apple’s new streaming service, Apple Music, which includes its online radio station, Beats 2.

Until his appointment as chief digital officer, the shift has been for senior executives to move from the fashion industry to technology firms. In 2013, Apple hired Paul Deneve, chief executive of Yves Saint Laurent, to become VP of special projects and poached Burberry CEO Angela Ahrendts to be its retail chief.

Rogers was at Yahoo and the music marketing company Topspin before joining Beats, which Apple acquired last year for $3bn.

LVMH chairman and CEO Bernard Arnault said: “He will build on the foundations laid by Thomas Romieu, take the Houses to the next level and explore new opportunities for the Group in the digital sphere. Ian will bring his extensive experience in high-end digital ventures and his innovation-driven spirit to develop LVMH leadership in the digital luxury field.”

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